eBook | Free
No business is exempt from the risk of a crisis, which can strike at any time.
Some crises are obvious (an accident, a death, a fire, a scandal, an outrage), others can creep up on you.
Has your business ever planned effectively for all worst case scenarios? And do you know all the potential risks which could have long-term reputational damage?
This eBook gives you the tools to scope out a crisis communications strategy and will help you protect your brand reputation in the longer-term.
CWA’s 10-step guide to crisis communications outlines the core essentials to help you develop an effective plan with your team.